In its first week, Drake’s latest album “More Life” (which was released on March 18th, 2017) netted 385 million streams and sat at Number 1 on the Billboard charts almost immediately
And following that performance, it has retained its seat at the top with 253 Million streams worldwide, and a not-so-outstanding 43,000 sales in week 2. It is significant to also note that in week 1, Drake’s 2016 album “Views” had 245 Million streams, and that album broke Billboard Hot 100 records.
…and so what?
The over-arching theme in music recently is that streams are officially being counted in the measurement of music success, and the measly sales of albums do not impact as negatively as they used to. As a matter of fact, in 2013, the RIAA (Recording Industry Association of America) started counting streams toward RIAA certification for albums, and both standard and digital singles where 1,500 streams (Spotify, Pandora, etc) equate to 1 certification unit, and
- Gold means 500,000 certification units
- Platinum means 1,000,000 certification units
- Multi-Platinum means 2,000,000+ certification units, and
- Diamond (for albums) means 10,000,000+ certification units
Furthermore, this puts the whole “One Dance” certification business into better perspective, as it was Spotify’s most streamed song, ever.
I predict “More Life” will be certified platinum presently (read: Kanye’s TLOP is the first Platinum Streaming Only Album), though it’s not as good as “Views” in my opinion, I’m happy that Drake is opening up his music style to include music culture from the Caribbean, grunge and other world styles.